Multicultural health & wellness for a connected world

Across cultures, languages, generations and channels, Fabric weaves enduring connections between health & wellness brands and the diversity of their consumers. We help clients navigate today’s shifting cultural landscape and identify actionable insights that create more culturally inspired—more human—brands.


  • Hispanic
  • African American
  • Asian American


Insights & Planning

Unearthing emotional insights and cultural truths relevant to core targets

Media & Technology

Creating authentic brands by leveraging nuances in media & technology behavior

Creative & Experience Design

Immersive creative that embraces diversity without perpetuating stereotypes

Analytics & Decision Sciences

Investment accountability though cross-channel analytics


  • Brand & Communication Strategy
  • Experience Strategy
  • Content & Creative
  • CRM
  • Social & Search
  • Data Science
  • Technology
  • Medical
  • Media
  • Research

Get In Touch

Fabric, An Evoke Group Company

101 Ave of the Americas, 14th Floor New York, NY, 10013 Phone: 212.228.7200212.228.7200